Many small or mid-sized businesses don’t focus on IT as much as they should. For a lot of them, the focus is on customers, ensuring they have enough staff to meet their client needs, expanding their business and driving revenue by selling. IT comes into the picture initially when the business is being set up. Once they have their IT infrastructure up and running, it tends to take a back seat. The typical mid-sized or small business owner seems to prefer the firefighting approach to IT--meaning, they reach out to an IT service provider only when they have a technical problem.
Interestingly, this is the key difference between the average SMB and best-in-class SMBs. The best-in-class SMBs tend to adopt a more proactive approach towards technology and software solutions. They either have an in-house IT team or sign-up with a Managed Services Provider (MSP) to take care of their technology needs on a regular basis. In contrast to the average SMB, the best-in-class almost always has a Service Level Agreement (SLA) with a reputable MSP.
Businesses that have service contracts with MSPs have access to the latest technology and support for it. The IT industry is constantly evolving and managed service providers are well aware of the changes. They know when a new technology is gaining widespread adoption across various industry verticals and can advise their clients accordingly. On the other hand, the in-house IT team may be too busy handling the day-to-day IT requirements to be able to focus on new technology and the various ways in which it can be applied to benefit the business. Money and time can be wasted on solutions that lack functionality, security and support. The wrong solution can actually put the company at risk. The specialized focus of MSPs makes them a great asset to have on board when exploring and implementing new technologies or deploying new IT projects within the business.
Having a dedicated MSP partner to take care of all IT needs helps businesses give 100% to other areas that help the business grow. With IT issues off their shoulders, management can focus more on clients, brand and market expansion.